TV execs are worried about Netflix spoiling the TV ad model. They should be. The company has already taken billions of ad dollars off the table. YouTube TV added networks and boosted the price. Were these good moves?
The streaming Super Bowl was a mostly solid experience for the people that used it. 4 million streamed the game and few experienced any problems. HBO Now’s growth spurt in 2017, to 5 million subscribers, was impressive. Distribution partnerships seem to be the key.
Fox has picked up the broadcast rights to the NFL's Thursday night games. We discuss if the $3B five-year deal is worth it, and what the real value of professional sports is to operators.
You can download the free white paper mentioned in the podcast here: http://www.nscreenmedia.com/wp-eu-portability-rules-paper/
At CES last week, Turner and Hulu executives expressed frustration with the slow pace of change to improve the linear TV experience. Facebook is back-tracking on its video-first approach making its video strategy murkier.
2017 was a terrible year for the movie business in the US. Theater revenue was down, as was revenue from disc sales and rentals. What is the industry doing about it? Turns out, not that much!
Hulu announced it now has 17 million subscribers and suggests its revenue make up has changed a lot in the last three years. Holiday disc sales were a bust, while SVOD revenue went boom. CES shows how vendors are using AI to reinvent the viewing experience.
What will be the big trends in digital video for the rest of the year? Ours include an increase in cord-cutting, wireless operators launching triple-play services, YouTube TV breaking out, and the continued ascendance of Amazon in the video market.
In this discussion with Ross McCray, Co-founder and CEO of VideoAmp, we look at some of the problems faced by the video ad industry. We also look ahead to what may happen in 2018.