New data shows that SVOD is catching up to, and overhauling, live TV in the UK and US. Moreover, the young are leading adoption on both sides of the Atlantic. The smart TV is the preferred platform in the UK, but streaming media players are winning in the US.
This week, a leaked recording of an internal AT&T/HBO meeting had people speculating on HBO's future. We discuss the issues and possible ways for HBO to expand without destroying the brand. Netflix improved its download feature this week.
New Magid research shows that the number of pay TV subscribers was flat over the last two quarters. However, attitudes to the service have shifted, and vMVPDs like Sling TV are changing to keep ahead of the curve.
AT&T delivered another vMVPD service this week, available to wireless subscribers for free. The World Cup broke streaming records. Apple signed deals with Oprah and Sesame Workshop for original content. Instagram launches IGTV where everyone can become famous.
At the VideoNuze Online Ad Summit, there was encouraging news for advertisers. The online ad economy is expanding as evidenced by discussions with CBS, Group Nine, and a group of connected TV company execs.
Hulu has been tight-lipped about Live’s performance, but the CEO comes clean. Fox claims half of Hulu subs pay for ad-free viewing, which is at odds with the CEO’s statements. Comcast and Disney could end up controlling Hulu. Which is the better home?
Comcast is preparing an all-cash offer for Fox, though it's not clear what the company will get out of the deal. ACSI says consumers aren't impressed with SVOD movies. Netflix is trying to fix the problem. Ad professionals say they won't pay much more for ads if TV programmers reduce ad loads, which seems to defy the basic rules of economics.
AT&T will add yet another online TV service to its ever-expanding suite of video options. New research suggests that most subs for Showtime, Starz and HBO SVOD services come from Amazon Channels. Danish SVOD users air their complaints about their service choice.