At the VideoNuze Online Ad Summit, there was encouraging news for advertisers. The online ad economy is expanding as evidenced by discussions with CBS, Group Nine, and a group of connected TV company execs.
Hulu has been tight-lipped about Live’s performance, but the CEO comes clean. Fox claims half of Hulu subs pay for ad-free viewing, which is at odds with the CEO’s statements. Comcast and Disney could end up controlling Hulu. Which is the better home?
Comcast is preparing an all-cash offer for Fox, though it's not clear what the company will get out of the deal. ACSI says consumers aren't impressed with SVOD movies. Netflix is trying to fix the problem. Ad professionals say they won't pay much more for ads if TV programmers reduce ad loads, which seems to defy the basic rules of economics.
AT&T will add yet another online TV service to its ever-expanding suite of video options. New research suggests that most subs for Showtime, Starz and HBO SVOD services come from Amazon Channels. Danish SVOD users air their complaints about their service choice.
There’s plenty of reasons to believe vMVPDs like Sling TV and Hulu Live have plenty of room for growth. We discuss some of the good things happening that are enabling that growth.
Comcast's Q1 results show a loss in video subscribers for the fourth quarter in a row. ATT, with the help of DirecTV Now, actually gained subs. Is it time for Comcast to launch a vMVPD service?
Netflix had another stellar quarter in Q1 2018, and we discuss why. Amazon and BestBuy are partnering on smart TVs. We look at why the two retail foes are working together.
NAB 2018 was a hotbed of discussion as the television industry adjusts to the connected world of video. New solutions and insights flowed freely, coming from the conference sessions to the show floor. We discuss the highlights of our conference stay.