nScreenMedia

nScreenNoise – Interview with Jeff Shultz, CSO, CBDO, Paramount Streaming

In this interview with Paramount executive Jeff Shultz, he explains Paramount+ and Pluto TV’s joint strategy, three innovative distribution deals, and why FASTs are not cable TV 2.0.

nScreenNoise – How content discovery uses AI, boosts FASTs, shapes streaming’s future

This week, experts from ThinkAnalytics, Wurl, TiVo, and Plex go deep into content discovery, looking at artificial intelligence, FAST channels, and the future of discovery.

nScreenNoise – Can Internet TV loyalty programs cut churn and boost CLV?

Churn is rampant among SVOD and FAST users, despite billions being spent on content and discovery features meant to keep them. Could loyalty programs help hold on to users longer?

nScreenNoise - The opportunity for enthusiast programming

While US growth among the top SVODs has slowed to a crawl, people are still adopting new services and FAST channels. Enthusiast programming is driving the growth.

nScreenNoise – the long goodbye for Discovery+

WB Discovery released the final details of Max before its release next week. The company wants Discovery+ subscribers to upgrade and brands to embrace the service. Will they all come?

nScreenNoise - Disney’s Hulu/Disney+ Duo App creates a monster

The Disney Duo App - Hulu and Disney+ combined - stacks up much more strongly against the competition than the two apps separately. But will it be a good deal for subscribers?

nScreenNoise – 3 reasons why CTV ad spend will grow 21% in 2023

Why are the IAB and eMarketer forecasting 21% growth in connected TV ad spending in 2023? Here are three big reasons they are so bullish on the CTV market.

nScreenNoise – YouTube moves to the center of the TV experience

Google says it wants YouTube to be the one-stop-shop for video content. Here are all the things it is doing to accomplish that goal and how each is doing in the market.  

nScreenNoise - Brightcove makes FAST launches and data insights easy

Maximizing distribution and quality of experience can be tough for service providers. Brightcove’s Ian Blaine thinks so, too, and has new tools to help with both.

nScreenNoise - Max solution for “era of peak confusion?”

The combined HBO/Discovery service Max is being pitched as the answer to the era of confusion. What will it do that HBO Max did not, and will it deliver a bigger payoff?