Quibi has already booked $100M committment from advertisers. Why is such a risky venture attracting so much money from the industry? UK broadcasters are realizing combining free-ad-supported content with subscription could be a winning formula. Maybe Quibi should do the same.
STIRR is a new free ad-supported TV (FAST) service from Sinclair media. The nationwide service is helping local TV re-engage with their audience in the online world.
The founder of CuriosityStream thinks he can build a $10B business from subscribers paying $20 a year. YouTube announces a new initiative to remove hate speech. Will it be any more effective than the changes the video platform has already made?
In this discussion with Hub Research’s Jon Geigengak, we discuss what people’s TV bundles look like today. We also dig into what makes people happy about their bundle, what makes them sad, and what it tells us about Disney+ prospects when it releases in November.
At the VideoNuze Ad Summit in New York, the mood was upbeat. Hulu talked data and new ad formats. Group Nine is frustrated by fragmentation. Ellation is optimistic about vertical video. And everyone is happy about the rapid expansion of AVOD online.
Broadcasters claim a significant benefit for advertisers over YouTube and other digital platforms. European viewers are embracing online TV and now consider it their second most preferred TV source.
Roku delivered a healthy Q1 2019, performance, and the market rewarded the company with a 28% increase in the share price. The IAB also said online video ad growth was strong in 2018 but is Roku ad revenue growth keeping pace?
Hulu is growing faster than Netflix in the US market. It is pushing to keep the growth coming and to boost the number of subscribers watching with ads with price cuts and new original content.
Interest in young online video viewers often obscures any discussion of older streamers. That is a mistake as boomers use online video 60% as much as younger people. AT&T lost another 600K pay TV subscribers in Q1. Higher vMVPD prices don’t seem to have changed the trend away from pay TV.