nScreenMedia

nScreenNoise – Giving independent content providers a chance

Independent content providers are struggling to get the attention they are due. The Independent Streaming Alliance aims to change the situation. This interview with a founding member explains how.  

nScreenNoise – why I don’t trust Nielsen’s The Gauge

The industry is using Nielsen’s The Gauge as the source of truth on the state of US TV usage. But the vMVPD correction and linear TV problem have shattered my confidence in it.

nScreenNoise – The future of FASTs and broadcasters are intertwined

The future of FASTs and broadcasters are intertwined. Broadcasters are helping FASTs catch up to their over-the-air channels, and FAST revenues offset traditional TV losses.

nScreenNoise – Unifying authentication in a fragmented TV world

TV platform fragmentation has made authentication a nightmare for service providers and viewers. In this interview, Jeff Bak of Synacor explains the problem and how to solve it.

nScreenNoise – is the smart TV becoming a home billboard?

TV manufacturers are increasing the ads in their smart TV experiences. The screen is becoming a billboard where the ads are difficult to spot and sometimes impossible to avoid.

nScreenNoise – Viaplay bails on the US despite a clear opportunity

Viaplay is withdrawing from the US, Canada, and UK markets five months after launch. That is a shame because Nordic Noir is popular, and a window of opportunity is opening.

nScreenNoise - Was Netflix’s 6M Q2 2023 sub gain due to paid sharing?

Netflix added 6 million new subscribers in Q2 2023, a big improvement from the one million loss in Q2 2022. But was the gain due to the introduction of paid sharing?

nScreenNoise – Universal Streaming Guide Younify’s killer advantage

A third of US adults use Universal Streaming Guides. The CEO of new market entrant Younify explains the market dynamics and the killer feature that will ensure the success of his service

nScreenNoise – Targeting TV viewers outside of the home

In this interview with TV veteran and AtmosphereTV CEO Blake Sabatinelli, he explains how FAST market principles can unlock an opportunity to reach out-of-home TV viewers with targeted ads.

nScreenNoise – Eluvio CEO interview: extending the fan relationship

Eluvio helped Warner Bros. allow Superman superfans to own an exclusive, extensible multi-media experience of the movie. Eluvio’s CEO explains how the web3 solution works and its inherent efficiencies.