nScreenMedia

nScreenNoise – will cord-cutters outnumber cable TV this year?

An analyst group says cord-cutters will outnumber pay TV users in the US by the end of 2023. But a close look at the data shows things are not quite so cut and dried.

nScreenNoise – What the future holds for traditional pay TV

Traditional pay TV losses accelerated in Q3 2023, pushed upwards by multiple doom loops. But does the recent Charter/Disney carriage deal hold out hope that the decline can be arrested?

nScreenNoise – Disney’s strategy to reach Netflix scale

Disney filled out its plan to get its direct-to-consumer services to Netflix scale in its fiscal Q4 earnings call. It will continue to cut content, combine Hulu and Disney+, and launch ESPN Digital.

nScreenNoise – Advertising continues its streaming TV expansion

It’s getting harder to avoid advertising in the streaming TV experience. Services are adding ad tiers and new ad formats. And ads for products are coming to the Fire TV experience.

nScreenNoise – Will Local TV’s expected retrans fee bonanza materialize?

Gray Television and Nexstar Media Group think their local TV stations are about to get a huge windfall from cable TV operators. Here’s why things might not turn out how they expect.

nScreenNoise – Play-Fi wireless surround sound boosts engagement

Surround sound boosts video engagement, which in turn cuts churn. But wires could be getting in the way for 3-in-5 US homes. In this interview, the GM of Play-Fi explains how his tech can help.

nScreenNoise – Why satisfaction with top SVODs is falling

Netflix, Disney+, Hulu, and MAX have seen significant satisfaction declines since 2021. Changes in subscription prices, ads, and content selection are to blame.

nScreenNoise – Impact of ATSC 3.0 and HEVC patent disputes

ATSC 3.0 and HEVC patent disputes could have big impacts on Netflix and NextGen TV. NextGen TV could see adoption slow, and Netflix could see streaming costs grow.

nScreenNoise – Generative AI dubbing unlocks content opportunity

Generative AI is changing the content dubbing cost equation. Papercup’s VP of sales says it unlocks new business opportunities, and you can hear the results yourself to see if you believe him.

nScreenNoise - How to launch a FAST channel

Everybody is scrambling to launch a FAST channel. But how do you actually do it? VideoElephant has just launched two channels, and in this interview, a company executive explains how it’s done.