nScreenMedia

nScreenNoise – Advertising continues its streaming TV expansion

It’s getting harder to avoid advertising in the streaming TV experience. Services are adding ad tiers and new ad formats. And ads for products are coming to the Fire TV experience.

nScreenNoise – Will Local TV’s expected retrans fee bonanza materialize?

Gray Television and Nexstar Media Group think their local TV stations are about to get a huge windfall from cable TV operators. Here’s why things might not turn out how they expect.

nScreenNoise – Play-Fi wireless surround sound boosts engagement

Surround sound boosts video engagement, which in turn cuts churn. But wires could be getting in the way for 3-in-5 US homes. In this interview, the GM of Play-Fi explains how his tech can help.

nScreenNoise – Why satisfaction with top SVODs is falling

Netflix, Disney+, Hulu, and MAX have seen significant satisfaction declines since 2021. Changes in subscription prices, ads, and content selection are to blame.

nScreenNoise – Impact of ATSC 3.0 and HEVC patent disputes

ATSC 3.0 and HEVC patent disputes could have big impacts on Netflix and NextGen TV. NextGen TV could see adoption slow, and Netflix could see streaming costs grow.

nScreenNoise – Generative AI dubbing unlocks content opportunity

Generative AI is changing the content dubbing cost equation. Papercup’s VP of sales says it unlocks new business opportunities, and you can hear the results yourself to see if you believe him.

nScreenNoise - How to launch a FAST channel

Everybody is scrambling to launch a FAST channel. But how do you actually do it? VideoElephant has just launched two channels, and in this interview, a company executive explains how it’s done.

nScreenNoise – Giving independent content providers a chance

Independent content providers are struggling to get the attention they are due. The Independent Streaming Alliance aims to change the situation. This interview with a founding member explains how.  

nScreenNoise – why I don’t trust Nielsen’s The Gauge

The industry is using Nielsen’s The Gauge as the source of truth on the state of US TV usage. But the vMVPD correction and linear TV problem have shattered my confidence in it.

nScreenNoise – The future of FASTs and broadcasters are intertwined

The future of FASTs and broadcasters are intertwined. Broadcasters are helping FASTs catch up to their over-the-air channels, and FAST revenues offset traditional TV losses.