nScreenMedia

CandW discuss TCM’s fan focus and ad-free AMC

Two cable channels work to reinvent themselves for the digital age. TCM goes all-in on multiscreen. AMC allows people to buy-out of ads.

CandW discuss NBC OTT sports and Sinclair national net

NBC announced that it will sell a package of 150 Premier League games for $50 a season, no pay TV required. Sinclair Broadcasting is launching a national distribution network based on ATSC 3.0. 

CandW discuss why video quality matters and Apple originals

This week Akamai released new empirical data that shows the corrosive impact on brand that low video quality has. Apple hired two top-notch show producers, but it still doesn't add up to an originals strategy. 

CandW discuss how the new living room is reshaping video advertising

Ad starts and viewers had their 25^th consecutive quarter of double digit growth, according to Freewheel. However, the screen driving that growth has switch from mobile to the television.

CandW discuss explosion in IP video, boosting video app engagement

We discuss Cisco's claim that live video will absorb 13% of the total IP video load by 2021. We also look at why OTT operators need to treat their apps as a video store, and as part of the entertainment!

nScreenNoise - iFlix headed for more growth in MENA

iFlix is succeeding where Netflix flounders. Its move to expand into the MENA (Middle East and North Africa) is a shrewd one and should see success similar to its rise in Southeast Asia

CandW discuss Twitter and BBC, decline in scripted TV

The BBC is working with Twitter to deliver UK election debates live, and US TV channels give up on scripted in the face of SVOD competition.

CandW discuss social video and TV, pay TV realignment

Snapchat and Facebook look to boost the social video chops with professional content. Viacom wants to anchor a pay TV skinny bundle, and Amazon is challenging pay TV in Europe.

CandW discuss why Q1 pay TV fall wasn't due to cord-cutting

The popular narrative is that Q1 2017 pay TV losses were due to an increase in cord-cutting by consumers. Bruce Leichtman says its pay TV marketing, not cord-cutting, that's to blame. 

CandW discuss growth and impact of social video

The last 10 years have seen a tremendous explosion in video available to consumers. Social has become one of the biggest contributors, and continues to expand dramatically.