nScreenMedia

nScreenNoise – Why some SVOD high-churners are worth pursuing

SVOD providers try to avoid customers who come for one show and then cancel. But Magid’s EVP of Global Media says a large group of high churners are worth chasing.

nScreenNoise – Comscore says Roku is tops. But is it?

Comscore says that Roku OS delivers three times more connected TV viewing hours than Amazon and that The Roku Channel dominates FAST linear viewing. But other data raises doubts

nScreenNoise – vMVPD reality check: FASTs threat or salvation?

vMVPDs face the same fate as cable TV and growth is already slowing. FASTs could be partially responsible for the slowdown but could also offer the industry a way forward.

nScreenNoise - Interview: CEO of Frequency on the FAST market

The foundation of the FAST industry is technology that creates linear channels from on-demand and live video. This week, I interview the CEO of Frequency, one of the leading providers of this technology.

nScreenNoise - FAST reality check: growth, profitability, top channels

The FAST market has been experiencing hyper-growth for four years, so it's time for a FAST reality check.  I look at growth and profitability to find out, as well as which channels are the most popular.

nScreenNoise – It's Tubi time for many; Prime Video ads redux

Tubi continues strong growth and has emerged as the leader among FAST services in the US. Prime Video managed to get most users to watch ads, but its value suffered during the process.

nScreenNoise – Prime Video ads, SVOD price increases

Did the introduction of Prime Video ads in January make an impact on Amazon’s first quarter? And with big price increases in Peacock and others coming, do SVODs still represent a good deal?

nScreenNoise – Music video’s success in Teslas, FASTs

Stingray is a leader in the FAST music streaming market. The company’s CRO explains karaoke’s unexpected success in Teslas and how CTV data settles programmer arguments.

nScreenNoise – Finding money in Las Vegas

Rather than losing money in Las Vegas, I found it at the conference and on the show floor of NAB. Here are three areas TV content and service companies can leverage now to generate new revenue.

nScreenNoise – Interview: Revry CEO on optimizing marketing spend

FAST content leader Revry has been in the market for 8 years. In this interview, Its CEO shares how to optimize marketing spend to minimize subscriber acquisition costs and maximize ad revenue.