nScreenMedia

CandW discuss connected TV versus smartphone

Extreme Reach data chronicles the rise of the connected TV, at the expense of other screens. Pew data shows the growth in smartphone Internet-only consumers. In the connected TV versus smartphone battle, what’s a video provider to do?

CandW discuss Quibi’s strange allure and freemium services

Quibi has already booked $100M committment from advertisers. Why is such a risky venture attracting so much money from the industry? UK broadcasters are realizing combining free-ad-supported content with subscription could be a winning formula. Maybe Quibi should do the same. 

nScreenNoise – STIRR at the nexus and Local TV and digital

STIRR is a new free ad-supported TV (FAST) service from Sinclair media. The nationwide service is helping local TV re-engage with their audience in the online world.

CandW discuss balancing SVOD price and profits, YouTube’s hate speech initiative

The founder of CuriosityStream thinks he can build a $10B business from subscribers paying $20 a year. YouTube announces a new initiative to remove hate speech. Will it be any more effective than the changes the video platform has already made?

T Time discusses the best TV bundle with Hub Research

In this discussion with Hub Research’s Jon Geigengak, we discuss what people’s TV bundles look like today. We also dig into what makes people happy about their bundle, what makes them sad, and what it tells us about Disney+ prospects when it releases in November.

CandW discuss the state of ad-supported online video

At the VideoNuze Ad Summit in New York, the mood was upbeat. Hulu talked data and new ad formats. Group Nine is frustrated by fragmentation. Ellation is optimistic about vertical video. And everyone is happy about the rapid expansion of AVOD online. 

CandW discuss how many SVOD services is too many

This week we discuss the factors affecting how many SVOD services people will have and propose what our personal entertainment packages will end up looking like.

CandW discuss broadcast’s ad advantage and Eur TV surprise

Broadcasters claim a significant benefit for advertisers over YouTube and other digital platforms. European viewers are embracing online TV and now consider it their second most preferred TV source.

CandW discuss Roku as a bellwether for the streaming industry

Roku delivered a healthy Q1 2019, performance, and the market rewarded the company with a 28% increase in the share price. The IAB also said online video ad growth was strong in 2018 but is Roku ad revenue growth keeping pace?

CandW discuss if Hulu’s shift back toward ads is a good move

Hulu is growing faster than Netflix in the US market. It is pushing to keep the growth coming and to boost the number of subscribers watching with ads with price cuts and new original content.