nScreenMedia

CandW discuss connected TV’s impact on NewFronts

There was lots of ad innovation at this week’s NewFronts from YouTube, Roku, Hulu, and others. Will it be enough to capture a significant chunk of TV ad revenue?

CandW discuss why 3-in-5 ad buyers are boosting CTV spending

Why are ad buyers moving money into connected TV? New data shows the massive growth in online ad-supported viewing is a big reason why.

CandW discuss if SVOD usage is up, down, or staying same

There have been lots of seemingly conflicting data in the last week saying C-19 SVOD usage is down and perhaps has fallen to pre-pandemic levels. We look at the data to figure out what’s going on.

CandW discuss the engine powering CTV ad growth

New data shows that the digital video ad market has bounced back in May, but only via connected TV (CTV) screens. That is because CTV’s are leading with a new video category that viewers just cannot resist.

CandW discuss the real reason HBO Max isn't on Roku or Fire TV

HBO Max is finally here, and it has a ton of great content and an excellent user interface, but you can’t get it on your Roku or Fire TV. It turns out HBO Now could be the big sticking point in negotiations.

CandW discuss the broadcast TV revival and OTT TV slump

TV broadcast network audiences have held steady since February even as they lost live sports. Could local news be why? OTT viewership is falling from its heights. Are services in need of a content injection?

Behind My Thinking - Erratic connected TV viewing and Quibi excuse

Extreme Reach data shows connected TV viewing was erratic between January and April. VideoNuze's Will Richmond explains why it matters and what might be going on. Quibi blamed C-19 for its poor launch performance. nScreenMedia's Colin Dixon explains why he doesn't believe the company and what they need to do to right the ship. 

CandW discuss pay TV losses and ViacomCBS gains

Pay TV took a beating in the first quarter. Will it rebound when the lockdown ends? ViacomCBS continues its move toward independence from pay TV. We discuss how its free and premium services are helping each other out.

CandW discuss TV service winners and losers

The average person used five TV services in Q1 2020, 1 more than in Q1 2019. What is driving the increase? Well, it certainly is not pay TV, which accelerated its decline in Q1. So, who are the gainers and losers?

Behind My Thinking – why C-19 free trialers really matter

There is a lot of confusing data about whether the number of people on free trials during stay-at-home orders is a good or bad thing for SVOD providers. I explain how I arrived at the conclusion that they are a good thing. You can read the piece that is the result of my thinking here: https://nscreenmedia.com/c-19-free-trials-will-boost-binge-and-bolt-and-paying-customers/