nScreenMedia

nScreenNoise – Interview SphereX: Avoiding the cultural dead zone

How do you avoid your globally distributed content falling into the cultural dead zone of regional markets? SphereX CEO Teresa Philips explains how measuring cultural distance is the key.

nScreenNoise – Whale TV interview – why another TVOS

The crowded TV OS market has another consumer-facing brand. Whale TV’s marketing head explained the name change and how the OS differed from the competition.

nScreenNoise – Yospace Interview: 4B Olympics targeted ads

During the Olympics and Euros, Yospace stitched 10 billion one-to-one targeted ads into live sports streams. Yospace’s head of marketing explains how the company got it done.

nScreenNoise – Vizio Group VP interview: WatchFree+ on mobile

Vizio’s WatchFree+ is the engine powering the company’s transformation into a service business. The company’s Group VP explains why the FAST service is expanding outside Vizio Smart TVs.

nScreenNoise – Three reasons Disney’s TV strategy is confusing

Disney’s TV strategy is confusing in many ways. This week, we look at three issues: zombie subscribers, password-sharing curbs, and flexibility with traditional pay TV operators.

Vizio vs. Roku: Comparing platform businesses Q2 2024

Comparing Vizio vs. Roku in Q2 2024 shows Roku extended its lead in terms of active accounts. However, Vizio is catching up fast in the important areas of ARPU and engagement.

nScreenNoise - MVPD-vMVPD share of home entertainment drops 7%

SVOD grew its share of US home entertainment spending in Q2 2024 by a massive 7%. It took all its share gains from MVPD and vMVPDs, but they still dominate spending.

nScreenNoise – Venu Sports’ threat to Fubo, with Brett Sappington

Fubo’s sports-oriented vMVPD has consistently delivered solid growth since its launch. So, why does it think Venu Sports, the Disney-Fox-WD Discovery sports JV, is such a huge threat? With Brett Sappington of Sappington Media.

nScreenNoise – Fishtank’s paid, live interactivity powered by Livepeer

Fishtank used Livepeer’s blockchain-powered network to let the audience pay to participate in its live reality show. The model helped create a multi-million-dollar franchise.

nScreenNoise – Short form video is Hollywood’s Achilles heel

Younger viewers have dumped TV for short-form video, which is a problem for Hollywood. It doesn’t understand the short-form medium and is losing badly to those that do.