nScreenMedia

CandW discuss how TV streaming is the new normal

Connected TV devoured more than 60% of device ad views in the second half of 2020 and is now widely used by all age groups in the US. Listen on to hear how it will help drive AVOD ad revenue to $53 billion in 2025.

nScreenMedia - revolutionize video licensing with "demand scores"

The TV industry has undergone radical change over the last several years. However, the way movies and shows are licensed remains essentially the same. Whip Media wants to change that with its "demand score."

CandW discuss the NFL on TV in 2033

The NFL claims its new TV license deals through 2033 bring the game unprecedented stability. But there is nothing stable about the TV market, and even the game may be forced to adapt in the next 10 years.

nScreenNoise – Foreign censors blocking your content? You need to culturalize it!

There are 246 territories among 195 countries, and each has rules and regulations about what is acceptable in a movie or show. If you do not want your content to fall afoul of censors, you need to culturalize it!

In this interview with the Founder and CEO of Spherex Teresa Phillips, she explains why culturalization matters and the Spherex approach to getting it done.

CandW discuss Netflix ads, licensing, and password sharing

As we head into a slow year of streaming growth, Netflix could be looking at ads and licensing to boost revenue. Instead, it wants to squeeze more revenue out of existing users.

nScreenNoise – A password shared is not a subscription lost

The issue of password sharing reared its head this week. There were sensational claims of hundreds of millions in lost revenue due to it. But the issue is a lot more complicated than it seems and realizing such enormous revenue gains could come at a terrible cost.

CandW discuss connected TV device sales and influence on our viewing

In Q4 2020, Amazon’s Fire TV was king of all connected TV device sales. How does archrival Roku fare? And we review three ways a CTV platform influences what we watch and why we may not even notice.

CandW discuss Vizio's move to ads and Discovery+'s fast start

Vizio wants to follow Roku's model and become an advertising-driven business. What must it do to get there? Discovery+ dominated new subscriber gains in January. Can it keep up the growth?

CandW discuss the chance for Paramount+ anchor tenancy, Netflix downloads

ViacomCBS is throwing everything into Paramount+, but will it be enough to make it a must-have service for most viewers? Should you enable Netflix’s new Downloads for You feature?

CandW discuss The Roku Channel's impact on Roku's $1.7B business

The Roku Channel played a huge role in driving the company's 2020 revenue to $1.7 billion. But could be in danger of upsetting other AVOD services, like Peacock. And the grid guide makes a comeback in streaming.