nScreenMedia

Inside the Stream – 2021 NewFronts and the streaming TV ad gold rush

At the NewFronts this week, Samsung, Roku, NBCU, Crackle, Vevo, Tik-Tok, and many others pitched advertisers on their audience reach. It illustrates the gold rush is on streaming TV advertising.

nScreenNoise – why smart TV manufacturers are piling in on FAST

Smart TV manufacturers are in love with FAST services. They are piling on the virtual linear channels and adding new ad-tech features. Here is why they are so keen to participate in the market.

Inside the Stream – YouTube 50% ad growth, Scripps investment in antenna TV

TrueView for Action ads helped boost YouTube’s revenue by 50% in Q1. Are the 120 million YouTube connected TV viewers ready for the format? Scripps thinks antenna TV use is booming, but the data suggest otherwise.

nScreenNoise – Why Roku and Google are fighting over YouTube TV

Roku and Google are fighting over the terms under which YouTube TV will continue to appear on Roku-powered devices. Roku has accused Google of wielding monopoly power and attempting to usurp voice search results. In the Google versus Roku battle, what is at stake for each, and who is likely to prevail?

Inside the Stream – Growing Vevo’s CTV ad revenue 10x in 12 months

Before the pandemic, just 4% of Vevo’s music video business was on the connected TV. Today, it is half. Vevo’s head of West Coast sales explains how the company got it done and what it means to its ad business. Listen on to find out more.

nScreenNoise - Turning a piracy audience into a revenue opportunity

Tracking and shutting down pirates is a priority for premium content providers. But British piracy monitoring service MUSO realized the huge audience could also help license holders refine their strategy and even boost their revenues.

Inside the Stream – Smart TV makers try to capitalize on ad exec CTV preference

Smart TV manufacturers are getting serious about making recurring revenue from their devices. And who can blame them when most digital ad professionals view connected TV as more effective than traditional TV.

nScreenNoise – AVOD, kids, and their influence on household spending

With SVOD services like Disney+ and Netflix focused on children, are advertisers losing the ability to reach kids when they watch their favorite shows? It turns out kids regularly watch their shows with ads giving brands lots of opportunities to influence family spending.

Inside the Stream – YouTube is social king, Disney+ revenue in perspective

YouTube grew users in the US during the pandemic while most other social sites stood still. We break down the numbers. And we give you a perspective on Disney+’s revenue contribution to the company’s bottom line.  

nScreenNoise – Eluv.io Live enables the artist to go direct to the viewer

Eluv.io Live is a new platform for artists and studios to reach their audience directly with great quality and a more immersive experience. Michelle Munson, CEO, and Founder of Eluv.io, explains how artists get it all at an attractive price.