nScreenMedia

Google’s triple CTV threat sharpens its strategy and appeal

The Google triple CTV threat of Google TV, YouTube, and YouTube TV are looking to capture an even bigger slice of the $200+ billion US TV industry.

Small streaming TV providers deal with 66% churn!

A new report dishes small streaming TV providers good and bad news in equal measure. They have plenty of new users and growth, but 66% churn threatens to derail the party.

5 reasons Roku TV OS connected TV domination won’t happen

The CEO of Roku thinks his TV OS will dominate the connected TV market in the same way Android dominates smartphones. Here are five reasons that isn’t likely to happen.

How SVODs count subscribers is a problem. Here’s why.

Two common subscriber accounting practices make it tough to compare one SVOD service to another. It also makes figuring out which service is healthy or not even harder.

Four reasons a Roku-built TV is a bad idea

Roku is rumored to be making a television set. If true, it would take the company back to a model it pivoted away from years ago and, in the process, anger partners that are key to its growth.

nScreenNoise - how many people streamed the Super Bowl this year?

112.3 million people watched Super Bowl LVI, but according to NBCU, only 10% of the audience streamed the game. It turns out the streaming audience was much bigger than that. Here’s why.

New applications for AI in video streaming

One of the most exciting areas that AI can bring value to is video content processing. I discuss some of the most interesting applications with the head of Video AI at Comcast Technology Solutions.

New applications for AI in video streaming

One of the most exciting areas that AI can bring value to is video content processing. I discuss some of the most interesting applications with the head of Video AI at Comcast Technology Solutions.

Why multi-distribution strategies matter, with Bitcentral+Powr.tv

One of the driving forces behind Bitcentral’s acquisition of Powr.tv is the emerging need for complex multi-distribution strategies. I discuss the opportunity with executives from both companies.

Why you need to integrate with TV platform search now!

We still don’t have universal TV search, but the platform searches provided by Roku, Fire TV, and others are much better than six years ago. What is more, integrating with them can give a service a massive lift in discoverability.

You can see a free webinar discussing this topic in more depth by clicking here.