nScreenMedia

nScreenNoise – Is streaming TV beginning to look like cable TV circa 2000?

New data shows that we use almost 12 TV services, with free and paid services both making gains. We use so many services that it’s beginning to look like cable TV in its heyday.

The dongle is dead, again!

Once again, industry insiders are predicting the death of the dongle or streaming media device. Is there any reason to believe them this time?

nScreenNoise – The streaming Super Bowl LVII review

Super Bowl LVII was a streaming success. I reveal the number of streamers, the quality they experienced, and which service defeated latency for the first time.

nScreenNoise – Unwinding WB Discovery mistakes

WB Discovery has reversed course and won’t combine HBO Max and Discovery+, though some integration is still needed. But it can’t undo the Westworld mistake.

nScreenNoise – Is there an ad-skipping resurgence ahead?

Ten years ago, TV’s ad model was under threat from DVR-powered ad-skipping. Streaming TV has defeated the ad-skipping problem, but could a resurgence be on the horizon?

nScreenNoise – Are we done with CTV experience improvements?

The smart TV market has existed for 15 years, but TV platform providers are still improving their interfaces. Here are four new Vizio improvements, why they matter, and why changes will keep coming.

nScreenNoise – FAST linear bolsters YouTube’s TV assault

YouTube is set to add another of TV’s core features: FAST linear channels. And the move should make everyone in the streaming TV ecosystem sit up and pay close attention.

Vizio 2023 growth challenged by Roku, dongles, and more

Competition is heating up between Vizio and Roku. Vizio executives have told us how the company will keep growing, but will it be enough to win in 2023 and beyond?

nScreenNoise – World Cup 4K wow factor is missing

The World Cup shows that streaming services can deliver a live experience equal to broadcast TV. But SSIMWAVE’s video score reveals that the UltraHD wow factor isn’t there.

nScreenNoise - Paramount+, Disney+ ads, World Cup streaming

In the US, Paramount+ has the best value and is taking it more European countries. Disney+’s ad tier is here, but Roku users can’t watch. And 4K might not be necessary for the best World Cup experience.