nScreenMedia

nScreenNoise – Interview: the opportunity for local advertising in CTV

The decline in traditional TV has local advertisers scrambling to reach potential customers. Albert Thompson, of Walton Isaacson, says changes are needed to capitalize on the opportunity.

nScreenNoise - Four CTV datapoints too good to be true

In 2024, half of Americans engaged in TV commerce, Samsung dominated the smart TV market, 24 million homes ditched their streaming sticks, and Prime Video reigned supreme. Are these claims too good to be true?

nScreenNoise – Interview: Clear TV Dialogue, Sans Soundbar!

Half of Americans report using TV subtitles to understand the dialogue better. Xperi-DTS’s VP of R&D explains and demonstrates a new solution to fix the problem, no soundbar needed!

nScreenNoise – Can a UK Law Fix What’s Wrong with U.S. Smart TVs?

New UK media legislation is focused on helping local broadcasters battle global SVOD.  However, a small part of the law could be beneficial in the US. Guaranteeing prominence is key.

nScreenNoise – Four Reasons the US SVOD Market is Still Growing

Three years ago, subscriber growth in the US SVOD market appeared to have peaked. Today, it is growing again. Here are four reasons for the resurgence in growth.

nScreenNoise – Netflix interface, Tubi for sale, Shibuya

What is the real reason behind Netflix’s interface changes? Fox’s CEO says investors don’t value Tubi’s impact. Will he sell it? Shibuya uses crowdfunding to help fund creator projects.

nScreenNoise – Interview: Quickplay CBO on Shorts from Long-Form

To get young people watching your long-form video, you’ll need vertical format shorts on social media. In this interview, Quickplay’s Paul Pastor explains how to automate Shorts creation.

nScreenNoise - How Netflix joins the $1T market cap club

Netflix wants to join the short list of eight companies with a $1T market cap. To get there, it needs to at least double revenue by 2030. Will its business model get it there?

nScreenNoise – Four streaming TV data points and why they matter

How much time do Netflix subscribers spend watching top titles? How many people stream first when turning on the TV? How influential is mobile on TV viewing?

nScreenNoise – US TV OS market penetration and ad revenue

Are you partnering with the right TV OS provider? You’ll find out this week as I reveal the penetration and programmatic ad revenue leaders and discuss why it matters.