nScreenMedia

nScreenNoise – Sports drove streaming TV in 2024

Sports were the big story in streaming TV in 2024. Premium sports drove big gains for YouTube TV and SVOD services. Smaller leagues are using FASTs to grow their audience.

nScreenNoise – Improve viewing experience, boost ad performance

Connected TV advertising has failed to take advantage of technology to deliver a better viewing experience. But that could be about to change, according to the CEO of Qortex. 

nScreenNoise - Cable TV at a tipping point as programmers head for the exits

A long-time cable TV executive warned peers not to say cable anymore. Cable TV programmers are listening and switching brands to streaming. It looks like cable is at a tipping point.

nScreenNoise - Vizio vs. Roku: Comparing TV platform businesses Q3 2024

In what could be the last comparison of Vizio and Roku’s platform businesses, Roku extends its active user lead while Vizio narrows the engagement and ARPU gap.

nScreenNoise – Amazon video brand purge shouldn’t stop at Freevee

Amazon’s decision to ditch the Freevee brand and fold the content into Prime Video makes sense for the etailer. But it has more brand purging to do to fix its strategy and clear up confusion.

nScreenNoise - Netflix and Roku are withdrawing essential data

Netflix and Roku are cutting off crucial data—subscriber counts and revenue per user—hiding key insights into their business health and market power. Here’s why it matters.

nScreenNoise – Are streaming boxes losing their innovation edge?

As streaming box providers continue to update their devices, fewer people plan to buy them. Have streaming boxes lost their innovation edge over smart TVs?

nScreenNoise - Philo, Fubo, and Sling TV adapting to life beyond the vMVPD model

As people abandon the big bundle of paid TV channels, vMVPDs must adapt or die. Philo, Fubo, and Sling TV are adapting by giving their audiences what they want in the way they want it.

nScreenNoise – Interview Wurl VP – reigniting FAST growth

FAST growth has slowed dramatically in the last six months. In this interview with Wurl’s VP of Sales and Partnerships, we discuss why and how to jump-start the industry’s growth.

nScreenNoise - Boomers are flexing their digital media muscles

New data shows that Baby Boomers are on board with digital media and TV technology and, despite their advertising reluctance, are worth pursuing, even over the preferred Gen-Z audience.