nScreenMedia

nScreenNoise – AI to ease smart TV UX problems, but won’t reach potential

AI is set to help viewers with their biggest challenge: finding something to watch. However, despite moves by Google, LG, and Samsung, business problems will stop AI from achieving its full potential. 

nScreenNoise – Lack of CTV UX innovation at CES 2025

With so many connected TV experience problems, why weren’t there more advancements at CES 2025? Only Google, LG, and Samsung had anything to say, and all looked to AI to help.

nScreenNoise - Tubi’s engagement problem

This week, Tubi released impressive audience and viewing hours growth in 2024. But the numbers hide the fact that engagement is falling. A strategy shift is needed to fix the problem.

nScreenNoise – Sports drove streaming TV in 2024

Sports were the big story in streaming TV in 2024. Premium sports drove big gains for YouTube TV and SVOD services. Smaller leagues are using FASTs to grow their audience.

nScreenNoise – Improve viewing experience, boost ad performance

Connected TV advertising has failed to take advantage of technology to deliver a better viewing experience. But that could be about to change, according to the CEO of Qortex. 

nScreenNoise - Cable TV at a tipping point as programmers head for the exits

A long-time cable TV executive warned peers not to say cable anymore. Cable TV programmers are listening and switching brands to streaming. It looks like cable is at a tipping point.

nScreenNoise - Vizio vs. Roku: Comparing TV platform businesses Q3 2024

In what could be the last comparison of Vizio and Roku’s platform businesses, Roku extends its active user lead while Vizio narrows the engagement and ARPU gap.

nScreenNoise – Amazon video brand purge shouldn’t stop at Freevee

Amazon’s decision to ditch the Freevee brand and fold the content into Prime Video makes sense for the etailer. But it has more brand purging to do to fix its strategy and clear up confusion.

nScreenNoise - Netflix and Roku are withdrawing essential data

Netflix and Roku are cutting off crucial data—subscriber counts and revenue per user—hiding key insights into their business health and market power. Here’s why it matters.

nScreenNoise – Are streaming boxes losing their innovation edge?

As streaming box providers continue to update their devices, fewer people plan to buy them. Have streaming boxes lost their innovation edge over smart TVs?